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// sarmad saleem

Builder at heart, engineer by craft. Curious about the rest.

15+ years bootstrapping startups, leading digital transformations, and building ventures from zero to production. Equal parts maker and multiplier. I care about things that hold up against users, regulators, and scale.

Raised in Karachi. Lived in Trento, Helsinki, Singapore. Based in Berlin.

Side quests: dialing in the perfect espresso, chasing mechanical keyboard induced nirvana, playing table tennis with more enthusiasm than talent, and eating my way through every city I land in.

## work

2018 - Now
Principal & Venture CTO @ BCG X

Leading founding teams. Healthcare, media, fintech, and beyond.

+
Clinical Trials Platform

Medical imaging workflows for clinical trials. Multi-tenant, compliance-first, AI-ready.

AI Endoscopy Platform

End-to-end workflow management meets AI marketplace for real-time detection, diagnostics, and quality scoring on live video feeds.

Travel Experience Marketplace

Travel experiences marketplace for a major airline. ML-driven personalization. PoC, team setup, foundational architecture.

Neobank Platform

Digital-first banking platform for a major financial consortium. PoC, team setup, foundational architecture.

Source2Sea

Maritime procurement marketplace. Zero to MVP, team setup, foundational architecture.

Hybrid Recommendation Engine

Unified recommender blending collaborative filtering, content signals, and editorial curation for streaming.

2015 - 2021
Fractional CTO @ Bogo

Scaled consumer lifestyle platform from zero to exit.

+
Core Platform

API services powering web, mobile, and backoffice clients. Built to handle deal-hungry users at scale.

Consumer Website

Browse deals, redeem offers, repeat. The web experience.

Merchant Backoffice

Deal configuration, redemption tracking, analytics. Where merchants watched the magic happen.

2016 - 2018
Senior Software Engineer @ Al Jazeera Media Network

Shipped election dashboards and data-driven interactives.

+
2015 - 2016
Digital Project Manager @ Dawn Media Group

Led digital transformation - web, apps, video, ad monetization.

+
2013 - 2015
Programmer Analyst @ Aga Khan University

Developed ERP systems, campus workflows, and integrations.

+
Online Admissions

Replaced paper applications with a web portal on Oracle PeopleSoft Campus Solutions. Thousands of students, zero lost forms.

Databook Integration

BI dashboards that turned campus data into decisions leadership actually acted on.

Legacy Digitization

Decades of academic records, digitized. Ctrl+F beats filing cabinets.

2010 - 2013
Co-Founder & CTO @ Xipnox

Bootstrapped design and dev studio for SMEs.

+
Law Enforcement Dispatch

Dispatch system for local law enforcement. Web and mobile. Real emergencies, real stakes.

Linkagoal

Social network for setting and tracking goals. Frontend build.

Virtual Desktop Delivery

Enterprise virtual desktop infrastructure built on Ulteo. Thin clients, centralized management.

## funsies

FigNotion

Figma and Notion, finally talking.

soon Pixling

Vibe designing plugin for Figma.

soon Vocalis

Offline video transcription. No cloud, no nonsense.

soon Trove

All your stars, likes, and saves. One search away.

soon WaVault

Your old WhatsApp chats, searchable again.

Invox

Uber, Uber Eats, Wolt invoices in bulk. Expense season, sorted.

## thoughts